[GROUP] Evaluation (3)

Dom Ford

• Our post production audience research was conducted in two ways. A quantitative survey was created using surveymonkey.com, giving us quantitive data by means of ranked, scaled and semantic differential questions.

• This was posted on the social network Facebook as our target audience spends a large portion of their free time online meaning that this method would be most likely to obtain numerous responses. 31 responses were gained in total, all within the target audience age bracket of 16-25, 77% of whom were male and 23% were female.

• The primary target audience for the single is 16-25 year old males, with females of the same age group coming in a close second. We felt that the older generations would not relate to the postmodern ideologies that the band associate with and that are displayed throughout the video.

• Our methodology in doing previous surveys had been slightly flawed. Because they were conducted over the internet, the anonymity unfortunately allowed less serious responses. This issue was seen most in the open responses, but there were also a couple of problems with people giving non-serious answers on the semantic differential and closed questions. However, after filtering these out (and being careful not to remove any responses which were simply negative rather than non-serious), the results from our post-production survey gave us useful answers with which we can evaluate our work proficiently.
• The survey results are embedded from slideboom.com below.

Matt Passmore

• The second method used to collect audience feedback used open questions that were asked to a focus group of students. This gave us qualitative data as the focus group could answer however they liked. [Link to Open Questions]

• The focus group consisted of 12 male students all within the 16-25 age bracket that makes up our primary audience. A limitation to our focus group was that there were no female students present, restricting the opinions to the male mind.

• The answers were filmed, and the response video is embedded below from Youtube.

Pitch Research Survey

[MP] Question 3

View more presentations or Upload your own.

Pitch Feedback

• We are planning on filming an amount of our narrative in Dunorlan Park as we feel that this location will give us a lot of opportunity to shoot interesting footage. We already have some footage from Brighton that could be used in our production.
• The issue that was raised was that we would have to find out how well the footage from Brighton will integrate with footage from Dunorlan Park.
• To find this out we will do a location reccie to Dunorlan Park and edit a short length of film so that we can assess the result.

• The performance part of our narrative is to be filmed in the drama studio that has a full lighting rig. We will need to try out the lights to see what different effects can be achieved, and what looks good on screen.
• We are also thinking about using a green screen, and this is another piece of equipment that will need to be tested to see if it is worth spending the time editing the raw footage that contains the green screen.

• All of the character roles have been assigned apart from our second girl. Having two different girls will be an essential part of our narrative, so casting our second actress is an issue that must be addressed promptly.

James Bedwell

• We tested our print works throughout production by printing off mock-ups and rough copies and then asking members of our target audience and our teachers what they thought of them and how they might be improved.
• From this, we changed many aspects of our print work, such as the lighting effects on the photographs (originally it looked like there were two different light sources for two different photos), the brush we used for one part and the placement of the text.

• These external and objective viewings we therefore highly useful, as it is easy to get caught up in your own work and miss some aspects which a first-time viewer would pick up.

Group 1's print ad. The brush at the bottom underlying 'out now' was originally different, and the placement of 'parade of punk rock t-shirts'  was changed due to feedback.

We presented our pitch to the class, another media studies teacher and a temporary technician on 10^th October. We gained the ‘green light’ with a number of issues suggested that will need to be sorted before we start filming our music video production.