[JB] Digipak Development

In order to create a band image, we have to not only create a music video but also promotional items to accompany it such as a digipak, an advert and a tour poster.

We came to the conclusion that we'd need to create cross-links and ties between the promotional media and the video itself if people would actually be able to relate the two with each other.

For this reason, we've used the same fonts in our video as we have in our digipak design, advert and tour poster. I've also included stills from the footage, as well as photos of each of the band members posing in their colourful t-shirts which they wore in the music video.

We initially started with 6 panes for our digipak design, and then realised that it would be difficult to fill up all of these panes and still make the design aesthetically pleasing. For this reason, we changed the digipak to a 4-pane design.

Here is the digipak design at a very near complete stage.