What was your sample audience?
Our target audience was the core audience of 15 to 24 year-olds. This will remain the same for our music video, as the genre is enjoyed predominantly by the same target audience. Our sample audience was small last time with ten respondents. We found that this did not give us enough feedback to make any real use of, and so this time we are planning to circulate our survey to a lot more people by using Facebook.
What method did you use?
We designed a questionnaire which we physically handed out to chosen members of our target audience. This meant that our respondents were reliable and focused to our target audience, however it hindered us in terms of numbers, and so we are planning to distribute it online this time.
What type of questions did you use?
We used quantitative closed questions as we felt that these would give us some more solid data to work off of. However, this meant that our respondents couldn’t always give their full opinion or ideas on our concept, so this time we plan to incorporate both types into our survey.
What did you learn?
We learnt that small sample sizes don’t give us very meaningful results to work from, and similarly it is important to use a mix of qualitative and quantitative questions to ensure we get all we can out of our respondents.
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